Effect pigments for packaging design - Packaging that stands out
When choosing a product to buy, the customer is drawn to the product that appeals to him most. People often make purchases instinctively as a result of the principle: eye appeal sells products. The more confident, “socially adept” and appealing a package is, the greater the chance of it being purchased.
With Iriodin®, Biflair®, Colorstream® and Miraval®, Merck offers a series of four effect pigment product ranges that are suitable for use in an almost unlimited number of potential product and packaging refinement applications.
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| How can Merck Chemicals make more products unmistakeable? New, interesting, important For manufacturers of branded goods, counterfeiting has become a real problem. Our solution is called Securalic®. Printing inks containing Securalic® pigments are distinguished through their effective visible safety features. They offer manufacturers security at various levels: from an interference effect to complex color travel effects featuring a whole range of viewing angle-dependent colors. |
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